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Once it was thought everyone would be famous for 15 minutes. Now, there were perhaps only 15 famous people in the world, and they did everything: starred in movies, sang hit songs, wrote novels and memoirs, produced fashion and restaurants, owned companies, led countries. 

When one is that wealthy, the ownership of mere luxury or premium things quickly grows tiresome, and one seeks out things which are truly unique. 

Only the thing about unique things is there aren’t very many of them, which is kind of what makes them unique. 

Soon every unique thing was owned and allotted, at which point the 15 famous people moved on to collecting the last, renewable source of uniqueness—people. 

Artists and poets, painters and thinkers disappeared into private menageries. Athletes, fashion models, the very tall or short, the exceptional at either end of the physical spectrum. Bearded ladies, conjoined twins, all scooped up and set in private display cases.

Thalidomide made a comeback.

Then they bought words, whole sentences, stories, until at last—

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